Free Resources
Tools for marketers who think before they spend.
Four practical resources built from real work. Prompts, templates and frameworks you can use today. No email required.
Prompt library
50 Claude prompts for marketing leaders who work with data
Five categories covering measurement, positioning, growth, go-to-market and AI operations. Structured prompts that extract specific analysis. Copy, paste, adapt.
Free · no sign-upOpen library →
Spreadsheet template
The CAC audit: calculate what acquisition actually costs
An Excel template that breaks CAC by channel, corrects for period mismatch, separates branded from non-branded, and maps keywords to cohort LTV.
Free · no sign-upDownload →
Resource guide
The positioning diagnostic: find the message that isn't working
Built on Roger Martin's choice cascade. Five sections, four diagnostic steps, and one positioning statement at the end.
Free · no sign-upOpen guide →
Folder template
Demand gen with Claude Code, organised by audience
A ready-to-run folder scaffold for operating demand gen through Claude Code. One brief per audience, with content, ads and outbound derived from it and living together.
Free · no sign-upDownload →
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These resources are built from the same thinking published in the Knowledge Hub: articles on measurement, strategy, positioning and growth that go deeper on every concept here.