Digital Marketing Architecture Roadmap for Growing Companies
Everything on the list looks urgent. I tell you what comes first, and why.
A two-week diagnostic that finds the real growth bottleneck and returns a sequenced plan. Fixed scope, fixed fee, no retainer.
From $2,500. Limited spots per quarter.
Sound familiar
You're generating activity but can't explain what's actually driving revenue.
More channels, more tools, more content. Growth is still unpredictable.
The board is asking about AI. Competitors look sharper. You're not sure if it's the message, the strategy, or the person.
You've hired agencies before. They optimised tactics without understanding the business.
Why sequencing is the hard part
The bottleneck is almost never what it looks like.
It is almost always a positioning problem wearing a tactical costume. Ten things could be fixed, and most of them would help a little. Knowing which one comes first, and what it unlocks, is the difference between a year of motion and a year of progress. That order is the architecture.
What this produced last time
The same diagnostic approach, applied in-house as Director of Marketing at a $12M ARR B2B and B2C software company.
8x
Lead growth
Same budget. Better architecture.
Flat
Acquisition cost
While scaling volume 8x.
30→45%
Conversion rate
Repositioning, not redesign.
What I analyse
The parts most agencies skip: unit economics, positioning gaps, the buyer decision process, and the distance between what you say and what your market hears.
What you get
- Positioning and messaging audit against your buyer journey
- Unit economics review and growth leverage analysis
- Competitive positioning assessment
- Conversion architecture teardown
- A sequenced plan with your single highest-leverage fix first
- A 60-minute findings walkthrough
What I need from you
- A completed onboarding questionnaire
- One hour of interview time
- Access to your analytics and CRM
- Current marketing and sales materials
That is the whole ask. The process is designed to be low-lift on your side.
The plan you leave with
Not a list of recommendations. A 90-day sequence where every action has an owner and a named deliverable, filtered through the team and budget you actually have.
Diagnose & design
Confirm the bottleneck, set the measurement framework, design what gets built.
Build & launch
Ship the highest-leverage fix first. Positioning, pages, and the first content cluster.
Activate & measure
Outreach, campaign restructure, and the signals that tell you whether it worked.
And the decision each signal triggers
Most plans set targets. This one pre-commits the decision before the data arrives, so nobody relitigates the strategy in month four.
The figures below are illustrative. Every target is set against your own baseline, your category and your sales cycle. A 45% bounce rate is ambitious for one business and unambitious for another, so no number here is a promise or a benchmark until it has been calibrated to you.
Signal
90-day target
The decision it triggers
Homepage bounce
<45%
If met, scale content. If not, the messaging is still wrong, so revisit the wireframe and copy before spending more.
Outreach reply rate
>10%
If met, the thesis has legs, so invest in the sales motion. If not, refine the targeting or the value proposition.
Trial or demo starts
Baseline + trend
If growing, the funnel works, so add content. If flat, revisit positioning or channel before adding spend.
Solution page engagement
<30% bounce
If met, the buyer-centric structure resonates. If not, revisit pain-point framing and CTA placement.
Who this is for, and who it isn't
Built for
- SaaS founders on the path to $1M ARR, or scaling toward $20M, where the product works and the go-to-market doesn't
- VPs and CMOs who want a second pair of senior eyes before committing budget
- Teams about to invest in a rebrand, a campaign, or a key hire who want the foundation checked first
Not for
- Teams who already know the problem and just need execution
- Anyone who wants a deck rather than a decision
- Businesses looking for a monthly retainer relationship
I also hand back what I could not resolve, named, with how you would answer it later.
Scope, timeline, price
$2,500 – $5,000
Two weeks. Fixed scope, fixed fee, no surprises and no retainer. Priced on company size and complexity. Limited spots per quarter.
Common questions
Why start with a diagnostic instead of jumping into strategy?
Because most growth problems are misdiagnosed. Companies invest in new channels, new messaging or new hires without knowing where the real bottleneck is. The diagnostic makes sure you fix the right thing first. It is the difference between guessing and knowing.
How is this different from hiring an agency?
Agencies execute tactics. I diagnose the business first and identify what will actually move the needle. You get a senior partner who understands unit economics and growth architecture, not a team of juniors running a playbook.
Do I need to commit long-term?
No. This is a standalone engagement with clear deliverables and a fixed timeline. Most clients start here and decide what comes next based on the findings.
What happens after the diagnostic?
You have a plan you can execute on your own. If you want help building it, there are follow-on engagements including growth architecture sprints, custom workflow design and fractional work. There is no obligation. The diagnostic stands on its own.
What if it only confirms what I already suspected?
Good. Suspecting and knowing are different things. The value is not only the finding. It is the evidence, the prioritisation, and the specific path forward.
How does this relate to the workflows and the library?
The architecture decides the order. The workflows are how the work gets done once the order is set. If you already know what to fix, start with the workflows. If you do not, start here.