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Prompt Library CAC Audit Template Positioning Diagnostic
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Free Resources

Tools for marketers who think before they spend.

Three practical resources built from real work -- prompts, templates, and frameworks you can use today. No email required.

Prompt Library
50 Claude Prompts for Marketing Leaders Who Work With Data
Five categories covering measurement, positioning, growth, GTM, and AI operations. Structured prompts that extract specific analysis. Copy, paste, adapt.
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Spreadsheet Template
The CAC Audit: Calculate What Acquisition Actually Costs
A structured Excel template that breaks CAC by channel, corrects for period mismatch, separates branded from non-branded, and maps keywords to cohort LTV.
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Resource Guide
The Positioning Diagnostic: Find the Message That Isn't Working
A structured framework for finding the message that is not working. Built on Roger Martin's choice cascade. Five sections, four diagnostic steps, one positioning statement at the end.
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From the Knowledge Base

These resources are built around the same thinking published in the Zaitz Marketing Knowledge Base -- articles on measurement, strategy, positioning, and growth that go deeper on every concept here.

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