B2B SaaS Paid Ads

Most Google Ads don't drive pipeline. We build ones that do.

Your dashboard says campaigns are working. Your revenue says otherwise. We build paid ads systems with full visibility from click to closed-won — so you stop guessing and start scaling what actually drives ARR.

Diagnose My Ads-to-Revenue Gap See the Framework ↓

You'll leave the call with a clear diagnosis — even if we don't work together.

8x
Lead Volume Growth
Same budget, better architecture
Flat
Customer Acquisition Cost
While scaling 8x volume
30→45%
Landing Page Conversion
Repositioning, not redesign

The KPI-to-Revenue Gap

You're reporting wins that don't show up in revenue. And deep down, you know it.

Clicks, CTR, even "conversions" — none of it means anything if you can't trace a dollar of ad spend to a closed deal. Most paid ads setups measure activity. Yours should measure outcomes.

You need to see exactly which campaign, keyword, and ad drove each opportunity in your pipeline. Not just which one got a click.

The Strategy Silo

Your paid ads have no idea what the rest of your marketing is doing. And it's costing you.

Different messaging than your content. Different audience than your outbound. No connection to your sales motion. The result: you're paying for traffic that was never going to buy in the first place.

Paid ads should amplify your go-to-market — not run in a parallel universe beside it.

Most agencies optimize ads. The problem isn't your ads. It's how they connect — or don't connect — to your revenue system.

We don't just launch campaigns. We rebuild how paid ads connect to your entire revenue system — using a 5-phase framework refined across hundreds of hours of advanced training, real client results, and battle-tested execution.

S Strategize
Align targeting to your ICP, sales motion, and overall GTM positioning — not just keyword volume. Map competitor gaps. Build the foundation before spending a dollar.
C Configure
Track every dollar from click to closed-won — not just conversions. GA4, GTM, CRM integration, offline conversion imports, and a 4-level measurement scorecard.
A Assemble
Campaign architecture built around your funnel stages and buyer journey — not arbitrary ad groups. Keyword structure, ad copy, landing pages, and extensions designed as a system.
L Learn
Optimize based on pipeline and revenue, not platform noise. Daily, weekly, and monthly cadences. A/B testing with statistical rigor. Kill what doesn't drive ARR.
E Expand
Scale what drives revenue across 7 campaign types: Non-Brand, Brand, Competitor, RLSA, Content, Localized, and DSA. Match type progression from exact to broad as data proves winners.

B2B SaaS Founders

You're spending on Google Ads but still can't answer the board's simplest question: which campaign actually closed a deal?

Marketing Leaders

You're reporting ad performance — but you can't defend it in a revenue conversation. The data stops at the click.

Teams Leaving an Agency

They optimized your CPC. They sent monthly reports. They never once asked about your pipeline or talked to your sales team.

Revenue-Connected Measurement

Full tracking from click to lead to opportunity to closed-won. No gaps. No guesswork about what's working.

CRM integration, campaign-level attribution, pipeline dashboards, 4-level measurement scorecard

GTM-Aligned Campaign Architecture

Campaigns built around your funnel, ICP segments, and sales motion — not keyword volume or Google's default suggestions.

7 campaign types, match type progression, funnel-stage ad copy, landing page strategy

Optimization Against What Matters

Weekly cadence reviewing pipeline impact, not just ad platform metrics. We kill what doesn't drive revenue.

Weekly pipeline review, revenue impact tracking, A/B testing framework, scaling quadrant analysis

Integrated Strategy Partnership

We work alongside your marketing and sales teams. Not in a paid ads vacuum sending reports nobody reads.

GTM alignment sessions, sales handoff optimization, messaging consistency across channels

You'll leave the strategy call with a clear diagnosis of your ads-to-revenue gap — even if we never work together.

Stop reporting on clicks.
Start reporting on revenue.

Book a free strategy call. We'll diagnose your ads-to-revenue gap and map out a plan.

I'll review and respond within 48 hours. No spam, no auto-sequences.

If you can't tie your ads to revenue, you're guessing. Let's fix that.

One call. A clear diagnosis. No fluff.

Diagnose My Ads

Free strategy call. Leave with a plan — even if we don't work together.